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The population is far older than the national figure, with seniors making up 29.1% of the community. In contrast, children under 15 are well below the state average at 13.5%, a figure that has fallen since 2011.

Most residents were born in Australia, and those born overseas make up 10.7%, which is far below the national figure. English, Australian, and Scottish are the most common ancestries reported.

English is the primary language here, with only 3.6% of people using another language at home. This is far below the state and national figures, and very few residents speak little or no English.

People with no religion make up 45.0% of the community, which is well above the national figure. This has risen by 14 points since 2011.

The community has lower rates of higher qualifications, with 14.8% of adults holding a bachelor degree or higher. Year 12 completion is also far below the state average at 40.8%.

Typical weekly household income is $1,222, which is well below the national figure of $1,746. While incomes have risen since 2011, those earning $3,000 or more a week remain much lower than in most other areas.

Long-term health conditions are much more common here than in most areas, affecting 33.7% of residents. Arthritis is the most frequently reported condition at 13.9%.

Volunteerism is much higher than in most areas, with 20.6% of people volunteering. There is also a higher rate of people providing unpaid care compared to the national figure.

There are 79 Aboriginal and Torres Strait Islander people in the area. This group is noticeably younger than the state average, with a typical age of 18.

Homes are often occupied by just one person, with 31.8% of residents living alone. This is well above the national figure, and the typical home holds only 2.2 people.

Housing is dominated by separate houses, which make up 98.2% of dwellings. Home ownership is very high, with 50.5% of homes owned outright, far above the national figure.

The area is heavily reliant on cars, as 56.8% of people drive to work and only 0.2% use public transport. Very few homes are without a vehicle, and the drive time to the city is 86 minutes.

The community is relatively stable, with 33.3% of people moving in the last five years, which is well below the national figure. Recent arrivals from overseas are also among the lowest in the region.

Fewer adults are working or looking for work here compared to the state average, at 50.9%. Common industries include agriculture, forestry and fishing, as well as construction.

The area has an overall advantage score of 969, which is smaller than about 61% of similar areas. It contains 600 businesses.

The area receives 712mm of annual rainfall, which is well above the state average. Minimum temperatures are about the same as the Victorian average.

Walking to amenities is difficult, as the area is mostly car-dependent with a walkability score of 2.1. Only 24.2% of homes are within a 15-minute walk of a 'city' environment.