Federal Electorate · Area profile
Brand
378 km²
A high proportion of residents in Brand report having no religion, with 48.9% of the community identifying as non-religious. This is a young, growing area where the typical resident is just 35 and children under 15 make up nearly 22% of the population. Large family homes dominate the landscape, and there is a strong presence of young families and a notable number of former Defence Force members. The community has expanded significantly, adding about 25,800 people since 2011.
Brand has many young families but fewer schools per child than most areas.
Families are well catered for: 62 schools serve Brand.
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The area is noticeably younger than the state and national figures, with a high proportion of children and far fewer seniors. It is a growing community of 181,547 people, and about 3.1% of residents identify as Aboriginal and/or Torres Strait Islander.
About 31.5% of people were born overseas, a figure well above the national average. English is the most common ancestry at 44.5%, followed by Australian and Scottish heritage.
English is the primary language for 82.2% of the population. While the number of people using another language at home has risen to 11.5% since 2011, this is still far below the national figure.
Nearly half the population (48.9%) has no religion, which is far above the national figure. This trend has grown sharply, rising 20 percentage points since 2011.
Educational qualifications are much lower than in most similar areas, with only 13.6% of adults holding a bachelor degree or higher. However, more people have completed Year 12 than in 2011, now reaching 50.1%.
Typical weekly household income is $1,722, which is about the same as the state and national figures. While high-earners making $2,000 or more a week are more common here than in most areas, the share of households earning over $3,000 weekly is well below the national average.
Mental health conditions are more common here than in most areas, affecting 10% of residents. Long-term health conditions are reported by 28% of the population, which is about the same as the national figure.
Caring for children is very common, with 31.6% of people providing unpaid child care, well above the national figure. The area also has a very high number of Defence Force veterans compared to most other places.
Homes here are larger than usual, with 2.7 people per household. One-parent families are much more common than in most areas, making up 16.5% of households.
The area is dominated by separate houses, which make up 91% of all homes. Most of these are large, with 89.4% having three or more bedrooms, though the share of homes owned outright is well below the national figure.
Most people drive to work, but the area has more public transport stops and a higher rate of commuting by transit than most similar areas. Working from home is very rare here, at just 5.5%.
About 38.9% of residents moved in the last five years, which is about the same as the state average. However, the share of recent arrivals from overseas has fallen sharply since 2011.
Full-time employment is much higher here than in most areas, and more people are working or looking for work than the national average. The unemployment rate is 6.6%, which is a little above the national figure.
Most homes are within a short walk of a park or public transport, but far fewer are within a 15-minute walk of health services or groceries compared to the state average.