Brand · Federal Electorate

Demographics & Identity in Brand

Who lives here — how many people, how old they are, and how communities identify.

Nearly half of residents in Brand are married, making it a community largely defined by family life. It is a noticeably young area with a population of 181,547, which grew by 17% since 2011. The typical resident is just 35, making the area much younger than most other parts of the state and country.

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📍 Brand, Federal Electorate

Where Brand sits — Total population

181,547 ▲ +16.6%
  • 1–2: 3 areas
  • 2–2: 0 areas
  • 2–4: 0 areas
  • 4–6: 0 areas
  • 6–9: 0 areas
  • 9–14: 2 areas
  • 14–21: 1 area
  • 21–33: 0 areas
  • 33–51: 1 area
  • 51–79: 0 areas
  • 79–122: 1 area
  • 122–189: 1 area
  • 189–293: 0 areas
  • 293–453: 0 areas
  • 453–702: 2 areas
  • 702–1,086: 0 areas
  • 1,086–1,681: 1 area
  • 1,681–2,602: 0 areas
  • 2,602–4,028: 2 areas
  • 4,028–6,235: 0 areas
  • 6,235–9,652: 2 areas
  • 9,652–14,940: 2 areas
  • 14,940–23,126: 0 areas
  • 23,126–35,796: 0 areas
  • 35,796–55,409: 0 areas
  • 55,409–85,768: 0 areas
  • 85,768–132,761: 7 areas
  • 132,761–205,501: 144 areas

All federal electorate areas, 2021. The marker is Brand — higher than 79% of areas.

Total population compared with the state and national average
Brand181,547
Greater Perth 2,116,647
Western Australia 2,660,026
Australia 25,422,788

Population

How many people, and the typical age.

Brand has seen steady growth, adding about 25,808 people since 2011. Its typical resident is 35, which is noticeably younger than the state and national figure of 38.

181,547 ▲ +16.6%

Higher than 79% of federal electorate areas.

  • 2011: 155,739
  • 2016: 164,031
  • 2021: 181,547

The number of people who usually live in the area, counted on Census night.

35 yrs ▲ +2.9%

Younger than 86% of federal electorate areas.

  • 2011: 34 yrs
  • 2016: 34 yrs
  • 2021: 35 yrs

Half the population is older than this age, and half younger.

Age profile

How the population splits across age groups.

The area is much younger than most other places, with children under 15 making up 21.9% of the population. This is well above the national figure of 18.2%, while seniors aged 65 and over are well below the national average at 13.0%.

13.0% ▲ +7.2%

Lower than 77% of federal electorate areas.

  • 2011: 12.2%
  • 2016: 11.6%
  • 2021: 13.0%

Share of the population aged 65 years and over.

21.9% ▼ -2.7%

Higher than 91% of federal electorate areas.

  • 2011: 22.5%
  • 2016: 22.3%
  • 2021: 21.9%

Share of the population aged under 15 years.

Age structure

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Brand splits fairly evenly between Young adults (25–44) (29%) and Older adults (45–64) (24%), with Children (0–14) at 22%.

Identity & relationships

First Nations identity and marital status.

Aboriginal and Torres Strait Islander people make up 3.1% of the population, which is higher than most areas. Those in de facto relationships account for 13.7% of residents, a little above the national figure of 11.5%.

13.7% ▲ +6.1%

Higher than 80% of federal electorate areas.

  • 2011: 12.9%
  • 2016: 13.7%
  • 2021: 13.7%

Share of people aged 15+ who are in a de facto marriage (registered marriages excluded).

Marital status

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In Brand, the largest group is Married at 45%, followed by Never married (37%) and Divorced (9%).

Age & sex structure

  • 85+: 85+: 1,037 males; 85+: 1,466 females
  • 80–84: 80–84: 1,372 males; 80–84: 1,608 females
  • 75–79: 75–79: 2,197 males; 75–79: 2,342 females
  • 70–74: 70–74: 3,003 males; 70–74: 3,233 females
  • 65–69: 65–69: 3,451 males; 65–69: 3,935 females
  • 60–64: 60–64: 4,466 males; 60–64: 4,506 females
  • 55–59: 55–59: 5,316 males; 55–59: 5,398 females
  • 50–54: 50–54: 5,824 males; 50–54: 5,842 females
  • 45–49: 45–49: 5,872 males; 45–49: 6,018 females
  • 40–44: 40–44: 6,058 males; 40–44: 6,064 females
  • 35–39: 35–39: 6,823 males; 35–39: 7,149 females
  • 30–34: 30–34: 6,686 males; 30–34: 7,081 females
  • 25–29: 25–29: 6,250 males; 25–29: 6,161 females
  • 20–24: 20–24: 5,752 males; 20–24: 5,382 females
  • 15–19: 15–19: 5,919 males; 15–19: 5,488 females
  • 10–14: 10–14: 6,880 males; 10–14: 6,513 females
  • 5–9: 5–9: 6,909 males; 5–9: 6,577 females
  • 0–4: 0–4: 6,748 males; 0–4: 6,204 females

Sources

  • Census of Population and Housing — Australian Bureau of Statistics, 2021 (CC BY 4.0).

More for Brand

Cite this page

Australian Bureau of Statistics. (2021). Demographics & Identity in Brand [Census of Population and Housing]. CensusAtlas, used under CC BY 4.0. https://censusatlas.au/region/ced/CED501/brand/topic/demographics-identity