Postcode · Area profile
3691 crosses VIC/NSW
1,836 km²
A rapid population growth of 52% since 2011 has shaped postcode 3691 into a thriving hub for families. It is a young community where the typical resident is 36, and children under 15 make up a much higher share of the population than in most areas. This growth is matched by rising incomes and a strong preference for large, detached homes. Situated in regional Victoria, the area is largely car-dependent but offers a high standard of living for its residents.
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The area is notably young, with children under 15 making up 22.5% of the population, which is well above the national figure. De facto relationships are also much more common here than in most other areas, and the Aboriginal and Torres Strait Islander population rose to 2.3% since 2011.
The community is overwhelmingly Australian-born, with 87.3% born here and only 7.8% born overseas, a figure far below the Victorian average. English, Irish, and Scottish ancestries are the most common heritages alongside Australian.
English is the primary language for 92.4% of residents. Only 3.2% of people use another language at home, which is far below the national and state figures.
A large proportion of the community reports no religion (46.8%), a figure that rose 22 points since 2011 and is well above the national average. Christianity remains common at 45.6%.
Educational attainment is higher than in many areas, with 19.7% of adults holding a bachelor's degree and 51.9% completing Year 12. These figures, while rising since 2011, remain well below the state and national averages.
Typical incomes are a little above the national figure, with a typical household earning $2,076 a week. High-income households earning $3,000 or more per week rose significantly from 8.1% in 2011 to 23.5% in 2021.
About 28.4% of residents have a long-term health condition, which is about the same as the national average. Mental health conditions are slightly more common here than in most areas at 9.6%.
Unpaid care is a major part of local life, with 32.9% of people caring for children—one of the highest rates for this level. The area also has a very high proportion of Defence Force veterans at 11.9%.
Homes tend to be larger than usual, averaging 2.8 people. This is consistent with the high number of couples with children (64.5%) and a much lower rate of people living alone compared to most areas.
The landscape is dominated by separate houses, which make up 98.3% of all dwellings. Most homes are large, with 91.0% having three or more bedrooms, and renting is far less common here than across the state.
Car travel is essential, as 0.1% of people use public transport to commute and only 0.8% of homes have no motor vehicle. Public transport access is limited, with a 47-minute average walk to the nearest stop.
The area has seen significant movement, with 46.5% of residents moving in the last five years, which is well above the national average. Recent overseas arrivals make up 6.3% of the population.
Job prospects are strong, with an unemployment rate of 2.1%, which is much lower than most areas. A high proportion of the workforce is employed full-time (63.5%), with many working in public administration, safety, and health.
The region enjoys a high level of overall advantage, ranking 8 out of 10 compared to all areas. It scores particularly high for access to money and resources, reaching the maximum score of 10.
The area is mostly car-dependent, with a walkability score of 2.3, far below the Victorian average. While many residents live within a 15-minute walk of a park, very few have easy walking access to health services or groceries.
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