Postcode · Area profile
3304, VIC
1,981 km²
A typical resident in postcode 3304 is 49, making this area far older than both Victoria and Australia. The community is largely non-migrant and traditional, with a high proportion of homeowners and a strong presence of Aboriginal and Torres Strait Islander people. It is a quiet, spacious rural area where most people live in detached houses and rely on cars to get around. With a growing population of 2,786, the area is increasingly defined by a large number of seniors.
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Seniors make up 26.4% of the population, which is well above the national figure. Aboriginal and Torres Strait Islander people represent 4.9% of the community, a much higher proportion than in most other areas.
The area is very traditional in its roots, with 81.6% of people born in Australia. Only 7.0% were born overseas, which is far below the Victorian average of 30.0%.
English is the dominant language, used by 88.2% of residents. Only 1.8% use another language at home, which is far below the state and national figures.
A large number of residents report no religion, at 44.6%, which is well above the national average. This figure has risen by 19 points since 2011.
Education levels are among the lowest for similar areas, with only 30.7% of residents completing Year 12. This is far below the 58.8% national figure.
Typical weekly household income is $1,146, which is well below the national figure of $1,746. Only 10.5% of households earn $3,000 or more per week.
Long-term health conditions are more common here than in most areas, affecting 33.7% of people. This includes a higher rate of people needing help with daily activities, at 7.4%.
Volunteering is more common here than in most areas, though the rate fell 10 points since 2011 to 19.7%. Unpaid care for others is also higher than average at 14.4%.
Living alone is much more common here than in most areas, with 33.7% of people in single-person homes. Households are typically small, averaging 2.2 people.
Home ownership is very high, with 48.3% of homes owned outright. Most people live in separate houses, and typical weekly rent is much lower than the national figure at $180.
The area is almost entirely car-dependent, as 0.0% of people commute by public transport. Most homes have at least one vehicle, and 35.5% have two.
The population is very stable, with far fewer people moving in the last five years compared to the rest of the state. There were no recent arrivals from overseas in 2021.
About 53.0% of adults are working or looking for work, which is much lower than in most areas. Agriculture, forestry, and fishing are the main industries, employing 27.1% of the workforce.
The area ranks low for overall advantage and job skills compared to other regions, with a low overall advantage score of 906.
Recorded offences are lower than in most similar areas, with the rate of assault and related crimes being among the lowest.
The area is mostly car-dependent, with a walkability score of 3.0, far below the state average. Very few homes are within a 15-minute walk of public transport or health services.
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