Postcode · Area profile

3301, VIC

979 km²

Older residents are a defining feature of postcode 3301, where the typical person is 48 years old. This small community has shrunk by 23% since 2011 and is far older than the national average. It is a place of large, detached homes and high home ownership, with a population that is overwhelmingly Australian-born. The area feels stable and established, with very few renters and a workforce heavily involved in agriculture and management.

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📍 3301, VIC, Postcode

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The community is far older than most, with 21.9% of people aged 65 and over—well above the national figure of 17.2%. While the population shrank by about 380 people since 2011, children under 15 still make up 18.7% of the area.

Most residents were born in Australia (86.0%), and the proportion of people born overseas is far below the national average. Ancestry is predominantly Australian, English, and Scottish.

English is the primary language here, with 93.0% of people using it at home. This means the proportion of people using another language is far below the national figure.

Christianity is the main religious affiliation at 57.8%. Those reporting no religion make up 32.6% of the population, which is well below the national figure but has risen 18 points since 2011.

Adults with a bachelor degree or higher (19.8%) are more common here than in most similar areas, though this is still well below the state average. Qualifications are often linked to agriculture and the environment, which account for 21.1% of degrees.

Typical weekly household income is $1,697, which is about the same as the national figure. The area has seen growth, with the share of households earning $3,000+ a week rising 12 points since 2011.

Residents are generally healthier than most, with much lower rates of mental health conditions (5.7%) compared to the national average. Only 3.4% of people need help with daily activities.

Volunteering is very high here, at 34.6%, which is far above the national figure. A large number of people also do significant unpaid housework, with 29.5% spending 15 hours or more each week on these tasks.

Family homes are the norm, with 62.6% of households consisting of couples with children. One-parent families are very rare here, at only 5.0%, which is well below the national average.

The area consists entirely of separate houses, and 54.6% are owned outright—far above the national figure. Renting is very uncommon at 9.4%, and typical weekly rents are much lower than elsewhere at $200.

Cars are essential, as 0.0% of people commute by public transport and almost every home has a motor vehicle. Interestingly, 28.5% of people work from home, which is well above the national average.

The population is quite stable, as the share of people who moved in the last five years (26.6%) is far below the national figure. Recent arrivals from overseas make up 10.6% of the community.

Agriculture, forestry, and fishing are the dominant industries, employing 39.4% of the workforce. The area has a very low unemployment rate of 2.1%, which is well below the national figure.

This is a highly advantaged area, ranking in the top 10% for access to money and resources. It also scores highly for education and job skills compared to most other areas.

The area is strictly car-dependent with a very low walkability score of 0.6. No homes are within a 15-minute walk of groceries or health services.

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