Postcode · Area profile

3294, VIC

931 km²

Spanning over 900 square kilometres of rural landscape, postcode 3294 is a sparsely populated area with a small community of 967 people. The region is far older than the national average, with over a quarter of residents aged 65 or more. It is a stable, predominantly Australian-born community where high rates of home ownership and a strong connection to the land define the local character. Most residents live in detached houses and work in agriculture or management.

Modest local incomes, but the area's schools serve a more advantaged intake.

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The typical resident is 47, making the area far older than Victoria and Australia. Seniors make up 27% of the population, a figure that rose nearly 7 points since 2011, though the number of children under 15 also increased slightly to 18.2%.

The community is overwhelmingly Australian-born, with 84.4% born here and only 6.9% born overseas, which is far below the national figure. English and Scottish ancestry are the most common heritages.

English is the primary language for 90.7% of the population. Very few people use another language at home (2.6%), and there are no residents who speak little or no English.

While 50.7% of residents identify as Christian, those with no religion now make up 39.7% of the community. This is a significant increase of 22 points since 2011.

Education levels have risen, with 22.4% of adults now holding a bachelor degree or higher. Many of these qualifications are in agriculture and environment, which reflects the local industry.

Typical weekly household income is $1,349, which is well below the Victorian and national figures. However, the number of households earning $3,000 or more a week rose 13 points since 2011.

The area has a very low rate of people needing help with daily activities (2.7%), which is well below the national average. About 29% of residents live with a long-term health condition, most commonly arthritis.

Volunteering is exceptionally high here, with 40.1% of people pitching in, far exceeding the national rate. Many residents also provide unpaid care for children or do significant amounts of housework.

Homes are generally small, with only 2.3 people per dwelling. A large number of people (32.6%) live alone, and one-parent families are much less common than in most other areas.

The area is dominated by separate houses, and over half (51.3%) are owned outright. Rent is far below the state average at a typical $220 per week, and mortgage payments are also much lower than usual.

The community is highly car-dependent, with no one commuting by public transport. Most homes have multiple vehicles, and 24.6% of the workforce now works from home.

The population is very stable, with only 27.9% of people moving in the last five years, which is far below the national average. Recent overseas arrivals make up only 6% of the population.

Agriculture, forestry and fishing is the primary employer for nearly 39% of the workforce. The area has a very low unemployment rate of 0.9% and a high percentage of adults working or looking for work.

The region scores highly for education and job skills, which helps it rank better than 70% of similar areas for overall advantage.

The area is mostly car-dependent, with a walkability score far below the state average. While there are some parks and services nearby, most residents cannot walk to a school or public transport within 15 minutes.

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