Postcode · Area profile
3241, VIC
620 km²
A population increase of 38% since 2011 has shaped postcode 3241 into a growing community of about 3,000 people. It is a noticeably older area than the state and national figures, with a high proportion of seniors and a strong presence of couples in de facto relationships. Most residents live in large, separate houses, creating a sprawling residential character in the Victorian countryside. The area is largely car-dependent and has a high rate of residents who do not identify with any religion.
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The typical resident is 43, making the area noticeably older than the national figure of 38. While children under 15 make up 16.8% of the population, seniors aged 65 and over are well above the state average at 20.7%.
The community is predominantly Australian and English in ancestry, and the proportion of people born overseas is far below the national figure at 8.9%.
English is the primary tongue for 90.1% of the population, and the 2.5% of people using another language at home is far below the state and national averages.
Nearly half of the population (48.4%) reports no religion, a figure that is well above the national average and has risen 22 points since 2011.
Educational attainment has risen, with 45.7% of residents completing Year 12 and 16.7% holding a bachelor degree or higher, though both figures remain well below state levels.
Typical weekly family income is $1,918, a little below the national figure. Higher earners are becoming more common, with the share of households earning $3,000 or more a week rising 12 points since 2011.
Long-term health conditions are more common here than in most areas, affecting 33% of people, and 7.2% of residents need help with daily activities.
Unpaid care is a significant part of local life, with 14.6% of people providing unpaid care and 25.5% doing over 15 hours of housework weekly, both figures being higher than most areas.
Families with children are common, making up 54.4% of households. The typical home contains 2.4 people, which is about the same as the national figure.
The area is dominated by separate houses (95.4%), with 81.2% of homes having three or more bedrooms. Renting is far less common here than in the rest of the state, at only 17.8%.
The community is heavily reliant on cars, with 40.9% of homes owning two vehicles. Public transport use is very low, with only 0.7% of people using it to commute.
The area has seen a fair amount of movement, with 38.9% of residents moving house in the last five years, though recent overseas arrivals are well below the state average at 5.8%.
Unemployment is very low at 2.0%, much lower than the national figure. The workforce is spread across health care, construction, and agriculture.
The area is moderately well-off, with an overall advantage score of 982, which places it above about 53% of similar areas.
The area is mostly car-dependent with a walkability score of 3.2, far below the state average. Only 8.7% of homes are within a 10-minute walk of public transport.
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