State Electorate · Area profile
Bragg
46 km²
High household incomes and a strong professional class define Bragg, where the typical family earns $2,740 a week. This is a wealthy and well-educated community in the Adelaide Hills, with nearly half of adults holding a university degree. The area has grown by 18% since 2011 and is noticeably older than the national average, with a large number of seniors. It blends high-earning professional life with an increasingly diverse, international population.
Bragg's schools draw a community as advantaged as its high household incomes suggest.
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Bragg is an older community where the typical resident is 44, and 23.7% are seniors—a figure well above the national average. While the population has grown to 37,877 people, those in de facto relationships are much less common here than in most other areas.
The area is quite diverse, with 33.0% of people born overseas, which is well above the South Australian figure. English, Australian, and Chinese are the most common ancestries, and the proportion of overseas-born residents has risen since 2011.
A higher than average 27.0% of residents use a language other than English at home, a figure that has risen sharply since 2011. Mandarin is the most common non-English language spoken.
Many residents report having no religion, accounting for 44.2% of the population. This figure is well above the national average and has risen by 15 percentage points since 2011.
Education levels are among the highest in the region, with 48.6% of adults holding a bachelor degree or higher. This is far above the national figure, and the proportion of people who completed Year 12 has also risen significantly since 2011.
Weekly incomes are much higher than most areas, with 33.3% of households earning $3,000 or more. The typical personal income is $982 per week, which is well above the state average.
Residents generally experience better health than most, with lower rates of mental health conditions and long-term health issues compared to the state and national averages.
Community spirit is strong, with 22.3% of people volunteering, which is well above the national figure. There is also a higher than average rate of people providing unpaid care for children.
Families with children make up the majority of households at 64.1%. One-parent families are among the least common at this level, falling to 8.9% since 2011.
Home ownership is very high, with 43.5% of homes owned outright, far above the national average. However, typical monthly mortgage payments are much higher than most areas, averaging $2,383.
While 57.7% of people drive to work, 15.9% work from home, which is higher than in most other areas. Public transport use for commuting is also higher than the national average.
The area sees a fair amount of movement, with 38.7% of people moving in the last five years. Recent arrivals from overseas make up 16.9% of the population, slightly above the national average.
The workforce is dominated by professionals, who make up 40.8% of jobs, with many working in health, professional services, or education. The unemployment rate is 4.4%, which is lower than most areas.
Bragg is very walkable, with 90% of homes within a 15-minute walk of essential services. Residents have easy access to parks, health services, and groceries, far exceeding the state average for walkability.