State Electorate · Area profile
Rowville (South-Eastern Metropolitan)
53 km²
A noticeably older population defines Rowville, where the typical resident is 41. It is a well-off suburb of Greater Melbourne characterised by large family homes and high incomes. Many residents were born overseas and a significant number speak a language other than English at home. This creates a stable, professional community where most people own their homes and work in high-earning roles.
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The community is older than most, with a typical age of 41 and a rising number of seniors. It is overwhelmingly dominated by married couples, while those in de facto relationships are far fewer than the national figure.
Rowville is more diverse than most areas, with 33.1% of people born overseas. This is well above the national figure of 27.7%, with Chinese ancestry being particularly prominent.
Language diversity is high, as 29.1% of people use a language other than English at home. Mandarin and Cantonese are the most common non-English languages spoken here.
Christianity remains the most common faith at 47.4%, though the number of people reporting no religion rose by 7.1 percentage points since 2016.
The area is well-qualified, with 65.7% of residents completing Year 12 and a higher-than-usual 27.7% holding a bachelor degree or more.
Rowville is a high-income area where 30.6% of households earn $3,000 or more a week, a figure well above the national average. Typical weekly family income is $2,404, which is higher than most other areas.
Mental health conditions are much less common here than in most other areas. However, the proportion of people needing help with daily activities rose slightly to 4.6% since 2016.
Participation in unpaid care is much higher than most areas, with 13.7% of people providing such support. Conversely, the number of volunteers fell significantly since 2016.
Homes here are larger than usual, with 2.9 people per household. It is very rare for people to live alone here, at just 15.2% compared to the national figure of 25.6%.
The suburb is dominated by separate houses, with 92.6% of dwellings being detached. Renting is very uncommon at 15.3%, while 35.9% of homes are owned outright.
Car dependency is high, as only 2.1% of homes have no vehicle. However, working from home has surged, with 25.0% of the workforce now doing so, up from just 3.7% in 2016.
The population is very stable, with only 27.0% of people moving in the last five years, which is far below the national average. Recent overseas arrivals are also much lower than in other areas.
More people are working or looking for work here than in most areas, with a strong full-time employment rate of 61.1%. The unemployment rate is low at 4.4%.
The suburb is very walkable with easy access to parks and transport, though it is harder to reach groceries on foot than in most Victorian suburbs.