Suburb / Locality · Area profile
Swan Bay
14 km²
More people have moved into Swan Bay over the last five years than in most similar areas. This is a relatively young and affluent community where families with children are common, helping to explain why typical home sizes are large. With typical weekly household incomes far above the state figure, it stands out as a prosperous residential pocket of the Launceston region. The area is almost entirely made up of separate houses and is very dependent on cars.
Household incomes here are high, yet Swan Bay's schools draw a notably less advantaged community.
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The typical resident is 38, which is noticeably younger than the state average. Children under 15 make up 21.7% of the population, a figure well above the national average.
Most residents were born in Australia, and those born overseas make up only 7.7% of the community, which is far below the national figure.
English is the primary language used at home for 88.2% of residents, and only 2.6% use another language, which is well below the state average.
A large majority of the community has no religion, at 57.5%, which is far above the national figure.
Qualifications are relatively high, with 23.1% of adults holding a bachelor degree or higher, slightly above the state average.
The area is very prosperous; typical weekly household income is $2,237, which is far above the Tasmanian figure of $1,358.
Residents are generally healthy, with only 0.7% needing help with daily activities, a figure well below the national average.
Unpaid care is common here, with 34.6% of people caring for children, which is well above the national figure.
First Nations people make up 5.3% of the population, and their typical weekly personal income of $824 is well above the national figure.
Homes are larger than usual, with 2.9 people per home and very few people living alone, at just 7.5%.
Every single home in the area is a separate house, and 92.5% of them have three or more bedrooms, far above the state average.
The community is entirely car-reliant, with 0% of people commuting by public transport and every home owning at least one vehicle.
Migration is high, with 43.7% of residents moving here in the last five years, though there have been no recent arrivals from overseas.
Employment is strong, with 63.8% of people working full-time, which is well above the national average.
The area is heavily car-dependent with a very low walkability score, as almost no homes are within a 15-minute walk of shops, schools or health services.
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