Suburb / Locality · Area profile

Pura Pura

93 km²

A tiny community of just 47 people, Pura Pura is a rural area where the vast majority of the workforce is tied to the land. It is a very stable population with few recent arrivals and a high proportion of families with children. The area is distinctive for its high personal incomes and a strong trend towards people working from home, reflecting its secluded but productive nature in the Victorian countryside.

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📍 Pura Pura, Suburb / Locality

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The typical resident is 40 years old, which is a little older than the state and national figures. Families are common, with 58.8% of homes being couples with children, and there are far fewer de facto relationships than in most other areas.

The community is almost entirely Australian-born, with no one born overseas, which is far below the national and state figures. Most residents identify with Australian, English, or Scottish ancestry.

English is the only language used at home, meaning no one speaks another language or has difficulty with English, which is far below the Victoria and Australia averages.

A high 61.7% of residents report having no religion, a figure that is far above the national average of 38.9%.

Educational attainment is lower than in most areas, with only 11.9% of adults holding a bachelor degree or higher, far below the state figure of 29.2%.

Typical personal weekly income is $1,062, which is well above the national figure of $805. However, typical household income is a little below the national average at $1,406.

Residents are generally healthy, with only 14.9% having a long-term health condition, far below the national average. Mental health conditions are a little more common here than in most areas, at 10.6%.

Participation in unpaid work and volunteering is very low, with only 7.1% of people volunteering, which is well below the national figure of 14.1%.

The Aboriginal and Torres Strait Islander population is 0.0%, which is a little below the state average.

Household sizes are typical for Australia at 2.4 people per home, and there are far fewer one-parent families here than in most similar areas.

Typical monthly home-loan payments are far above the state average at $7,500, while typical weekly rents are among the lowest at just $120.

The area is entirely car-dependent, with no public transport routes or stops. This is reflected in the fact that 45% of the workforce works from home, far above the national figure of 21%.

The population is very settled, with only 15.9% of people moving in the last five years, far below the national figure of 40.7%.

Every single person employed in the area works in agriculture, forestry, or fishing. Full-time employment is far above the national average at 70%, and there is no unemployment.

The area is strictly car-dependent with a walkability score of 0.5, far below the state average. There are no schools, groceries, or health services within a 15-minute walk.

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