Statistical Area 2 (SA2) · Area profile

Gisborne

211 km²

Far more households in Gisborne earn over $3,000 a week than in the rest of Australia, marking it as a notably affluent area. The community is growing quickly and is largely composed of families, with a much higher proportion of children and larger homes than most areas. It is a predominantly Australian-born population where most people own their homes and live in detached houses. This combination of high incomes and family-focused living defines the local character.

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The population grew 28% since 2011 to 14,222 people. It is a family-heavy area, with children under 15 making up 22.3% of residents, which is well above the national figure of 18.2%.

Most residents were born in Australia, and only 12.9% were born overseas, a figure far below the national average of 27.7%. English and Australian are the most common ancestries.

English is the primary language for 90.7% of the community. Only 5.2% of people use another language at home, which is far below the Victorian average of 27.6%.

A large proportion of the community reports no religion, at 47.0%. This is well above the national figure of 38.9% and has risen by 20 points since 2011.

The area is well-qualified, with 61.3% of residents completing Year 12 and 26.1% holding a bachelor degree or higher. This is consistent with the national typical for degrees.

Wealth is a striking feature here, with typical family incomes at $2,656 per week, well above the national figure of $2,120. About 34.3% of households earn $3,000 or more weekly, which is far above the state average.

General health is slightly better than average, with only 4.8% of people needing help with daily activities, which is a little below the Victorian average of 5.9%.

Community participation is high, with 17.6% of people volunteering. Unpaid care is also common, as 33.4% of people care for children, well above the national average of 26.3%.

There are 145 First Nations people in the area. This group has a much higher Year 12 completion rate (57.7%) and higher typical incomes than those in other similar areas.

Large families are the norm, with 67% being couples with children and a typical 2.8 people per home. Only 17.6% of people live alone, which is much lower than most areas.

The landscape is dominated by large houses, with 91.2% being separate dwellings and 91% having three or more bedrooms. Renting is uncommon at 14.0%, far below the national average of 30.6%.

The area is heavily reliant on cars, with 53.4% driving to work and only 0.9% using public transport. However, working from home is common for 25.4% of the workforce.

The population is relatively stable, as 34.1% moved in the last five years, which is well below the national figure of 40.7%. Recent overseas arrivals have also fallen since 2011.

Employment is strong, with 66.8% of adults working or looking for work, well above the national average. The unemployment rate is very low at 3.2%.

Gisborne is a highly advantaged area, scoring 8 out of 10 for overall advantage. This is reflected in its 1,519 businesses and a population growth rate of 11.3%, well above the state average.

The local climate is cooler and wetter than the state average, with an average maximum temperature of 17.9 degrees and annual rainfall of 809mm.

The area is mostly car-dependent, with a walkability score of 3.7. Many residents live far from basic needs, with only 21.6% within a 15-minute walk of groceries.

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