Postcode · Area profile
3401, VIC
4,611 km²
Much higher levels of home ownership and wealth set postcode 3401 apart from most similar areas. This is a stable, older community where residents typically live in large, detached houses and earn incomes above the national figure. With a strong presence of families and a very low unemployment rate of 1.4%, it is an area of high economic advantage. The community is characterized by its deep roots, with very few people born overseas and a high proportion of homes owned outright.
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The typical resident is 44, which is noticeably older than the national figure of 38. While the number of children under 15 is higher than most areas at 19.5%, it has fallen by 2.5 percentage points since 2011.
This area is overwhelmingly Australian-born, with 89.5% of residents born here. Only 4% were born overseas, a figure far below both the state and national averages.
English is the primary language for 92.8% of the community. Only 1.5% of people use another language at home, which is much lower than most other areas.
About 52.2% of residents identify as Christian, while 40.1% report having no religion. This last group has seen a significant increase, rising 20 percentage points since 2011.
Education levels are lower than the state and national averages, with 14.1% of adults holding a bachelor degree or higher. However, the proportion of people who completed Year 12 rose 9 percentage points since 2011.
Incomes are relatively high, with a typical weekly household income of $1,859. The number of households earning over $3,000 a week rose 13 percentage points since 2011 to reach 19.3%.
People here are generally healthier than in other areas, with only 3.7% needing help with daily activities. This is a little below the national figure of 5.8%.
Volunteering is very common here, with 30.3% of people volunteering—far above the national figure of 14.1%. Unpaid care for children and housework is also much higher than in most areas.
Homes are larger than usual, with 2.7 people per household. There are far fewer people living alone (18.3%) and fewer one-parent families (7.0%) compared to most areas.
The area is almost entirely made up of separate houses (99.1%), with 49.7% owned outright. Renting is very rare at 6.8%, and typical weekly rents are much lower than the national figure at $200.
Car reliance is high, with 99.5% of homes owning at least one vehicle. Only 0.2% of people use public transport to commute, as the area is almost entirely dependent on cars.
The population is very stable, as only 24.7% of people have moved in the last five years. This is far below the national figure of 40.7%.
The workforce is strong, with 68.9% of adults working or looking for work, which is well above the national figure. Jobs are concentrated in agriculture, forestry, and fishing.
This is a highly advantaged area, ranking 8 out of 10 for overall advantage. It scores a perfect 10 for access to money and resources compared to similar areas.
The area is heavily car-dependent with a walkability score of 0.9. There are no schools or grocery stores within a 15-minute walk for any homes.
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