Postcode · Area profile

3391, VIC

344 km²

Far from the city hubs and lacking nearby schools, postcode 3391 is a sparsely populated rural area. The community is much older than the national average, with a typical resident aged 50. This is a quiet, stable place where most people own their homes outright and work in agriculture. While the population has shrank by 31% since 2011, the area remains a stronghold for independent homeowners and lifelong residents.

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📍 3391, VIC, Postcode

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The area is far older than most of Australia, with 21.5% of people aged 65 and over. This trend has grown since 2011, while the proportion of children under 15 has fallen by 7 points.

People born overseas make up only 6.1% of the population, which is far below the national figure. English and Australian are the most common ancestries.

English is the main language for 83.4% of residents. While 7.7% use another language at home, which is higher than in similar areas, no one reported speaking little or no English.

Nearly half of the population (49.7%) identify as Christian. Those reporting no religion make up 40.3%, a figure that rose by 22 points since 2011.

Educational qualifications are far below the state average, with only 5.4% of adults holding a bachelor degree or higher. Most residents have a Certificate III or IV.

Typical weekly family incomes are $1,406, which is well below the national figure. Only 7.9% of households earn $3,000 or more per week.

Health challenges are more common here than elsewhere, with 35.9% of people living with a long-term health condition and 7.7% needing help with daily activities.

Residents are far more likely to volunteer than those in other areas, with 27.9% doing so. Unpaid housework is also more common than the national average.

One-parent families make up 18.8% of households, which is well above the national figure. Typical homes hold 2.5 people.

Housing is dominated by separate houses, with 54% owned outright—far above the national average. Renting is very rare, occurring in only 4.8% of homes.

The area is heavily car-dependent, as every single home has at least one motor vehicle and no one commutes by public transport.

This is a very stable community where few people move, with only 17.9% of residents arriving in the last five years.

Agriculture, forestry, and fishing is the primary industry for 49.4% of workers. Full-time employment is far lower than the state average at 44.6%.

The area ranks in the bottom 60% for overall advantage, though residents score higher than most similar areas for their access to money and resources.

The area is mostly car-dependent with a walkability score of 3.8. There are no schools or health services within a 15-minute walk.

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