Postcode · Area profile
3281, VIC
160 km²
High family incomes and a strong sense of stability define postcode 3281. This is a prosperous community where the typical household earns $2,076 a week, a figure a little above the national average. It is a place of large, detached family homes and a high proportion of children, with 22.8% of the population under 15. This combination of wealth and family focus creates a residential area that is far more affluent and family-oriented than most other similar regions in Victoria.
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The area is noticeably older than the national figure, with a typical resident aged 41. While the population grew by 6.8% since 2011, it remains a family-heavy community where children under 15 are well above the state average.
The community is overwhelmingly born in Australia, at 90.6%, which is far below the national figure. English and Australian are the most common ancestries, and the proportion of overseas-born residents has barely changed since 2011.
English is the primary language for 95.6% of the population. The use of other languages at home is far below the state and national figures, and almost no one in the area speaks little or no English.
A large number of residents report no religion, accounting for 46.7% of the population. This figure is well above the national average and has risen by 23 points since 2011.
Education levels have risen, with 21.8% of adults holding a bachelor degree or higher. While this is higher than most similar areas, it remains well below the state average.
The area is quite wealthy, with typical weekly household incomes much higher than most similar areas. The number of households earning $3,000 or more a week rose 15 points since 2011 to reach 24.5%.
Residents are generally healthy, as the proportion of people needing help with daily activities is much lower than most areas. Long-term health conditions and mental health conditions are also a little below the state average.
Unpaid care is very common here, with 34.9% of people caring for children and 29.3% doing significant housework, both of which are among the highest for this level. Volunteering is also well above the national figure.
Homes are larger than usual, with 2.9 people per household. This is consistent with the high percentage of couples with children and the fact that people living alone are among the lowest in the region.
Almost every home is a separate house, with 99.5% of dwellings being detached. Nearly 90% of homes have three or more bedrooms, and renting is far less common here than in the rest of the state.
The area is entirely dependent on cars, with no one commuting by public transport. Most homes have multiple vehicles, and 0.8% of households have no motor vehicle, which is well below the national figure.
The population is relatively stable, with 31.6% of people moving in the last five years, which is well below the national average. Recent arrivals from overseas have also fallen since 2011.
The local job market is very strong, with an unemployment rate of 2.0%, which is well below the state and national figures. A high proportion of adults are working or looking for work compared to similar areas.
This is a highly advantaged area, scoring a 10 for access to money and resources. Its overall advantage score is larger than about 80% of all other areas.
The area is strictly car-dependent, with a walkability score far below the state average. There are no groceries, health services, or public transport stops within a 15-minute walk for any residents.
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