Postcode · Area profile
3260, VIC
1,108 km²
A growing population of seniors has shifted the character of postcode 3260 since 2011. It is now a far older community than the national average, with the typical resident aged 49. Most people live in large, detached houses and enjoy a slow pace of life in a rural setting. This stability is reflected in a population that is largely born in Australia and very rarely moves, creating a quiet, established atmosphere in the region.
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The area is significantly older than most of the country, with 28% of residents aged 65 or over. This senior population has grown by 6.5 percentage points since 2011, while the proportion of children under 15 has fallen to 16%.
This is a very traditional community where 84.8% of people were born in Australia. Only 7% were born overseas, which is far below the national figure of 27.7%.
English is the primary language for 90.6% of the population. Only 2.3% of residents use another language at home, a figure far below the national average.
Over half of the population identifies as Christian, and 37% report no religion. The number of people with no religion has risen sharply by 18 percentage points since 2011.
Education levels are lower than the state average, with only 39.3% of residents completing Year 12. However, the proportion of adults with a bachelor degree or higher has risen to 13.4% since 2011.
Household incomes are well below the national figure, with a typical weekly income of $1,256. While most households earn less than $3,000 a week, the number of high-earners has risen since 2011.
Residents experience more health issues than most Australians, with 33.9% having a long-term condition. This is likely linked to the older population, as 7.1% need help with daily activities.
Volunteering is much more common here than in the rest of the state, with 22.4% of people helping out. Unpaid care for others is also more frequent than in most areas.
A high number of people live alone, accounting for 32.2% of households. This is well above the national figure of 25.6% and has risen slightly over the last decade.
Homes here are typically large, with 81.1% having three or more bedrooms. Ownership is very high, as 47.8% of homes are owned outright, far exceeding the national average.
Cars are essential for travel, as only 0.5% of people commute by public transport. The drive time to the city is very long, averaging 115 minutes.
The community is very stable, with only 28.8% of people moving in the last five years. This is far below the national average of 40.7%.
Agriculture, forestry and fishing are the main industries, employing 21.7% of the workforce. The unemployment rate is very low at 2.4%, which is much lower than most areas.
The area sits around the middle for access to money and resources but ranks lower than most areas for overall advantage and job skills.
Crime is low in the area, with only 21 recorded offences per 100,000 people, which is lower than most other areas.
Walking to amenities is difficult, as only 53.2% of homes are within 15 minutes of groceries. Overall walkability is well below the state average.
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